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Kessler spearheaded the company’s expansion into new and emerging categories, growing Lorillard’s market capitalization from approximately $9 billion to approximately $28 billion during his tenure. Prior to joining Lorillard, Mr. Kessler served as Vice Ch
Murray Kessler, as the generic drugmaker sharpens its focus on consumer healthcare business….Kessler has spent nearly three decades in consumer packaged goods business…was most recently the chief executive officer and president at the Lorillard Tobacc
As the FCTC Conference of the Parties and individual countires grapple with how to fit heated tobacco products, such as PMI’s IQOS, into existing regulatory regiemes, Lauren Lempert and I just published ” Heated tobacco product regulation under US law an
The company says the new snus style is “50 percent stronger than regular strength snus, making them the only strong snus products in the U.S. market.” The snus styles are a byproduct of its recent purchase of V2 Tobacco, There will three styles: origin
One ballot initiative would raise taxes on cigarettes and snuff for the first time since 2005, and tax vaping products for the first time ever. One tobacco giant in particular, Altria, is spending millions of dollars to flood the state’s airwaves with ad
Yale researchers found that popular brands of cigarillos are flavored with high-intensity sweeteners, potentially reducing the aversive sensation of smoking and making cigarillos more palatable. The concern is that these sweeteners encourage young people
a new global initiative to create engagement around the role of science, technology and innovation…“Through Mission Winnow we want to let the world know how we have changed, to share our pride in the transformation that the people of PMI have achieved,
U.S. International Trade Commission (ITC) naming 18 entities, most of them based in the United States or China, accusing them of developing and selling products based on its patented technology.
Constrained release flavored cigars help players to embrace new offerings and improve their current items, which drives the market growth. On the other hand, the strict regulations by government regarding the flavored cigars is also hampering the market g
“If you’re looking to speak to young people, social media is where you go,” Koval said by phone, referencing Juul’s early marketing campaigns in 2016 and 2017 on YouTube, Twitter and Instagram, using influencers and hashtags like #LightsCameraVapor to cu