Saudi Arabia’s Food and Drug Authority has said that all tobacco products will have to be sold in standardized packaging effective May 1, according to a Compelo story relayed by the TMA.

Under the law, the brand and product names will have to appear in a standard color and font.

The Authority has issued a model standardized pack to help manufacturers and importers prepare for the introduction of the new requirements.

It said the move was aimed at encouraging people to quit tobacco use by reducing the attractiveness of tobacco products and restricting the use of tobacco packs as advertising and promotional vehicles.

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